Why We (MSPs) Suck at Marketing - Top Ten List

December 14, 2007 – 10:31 am

Wow!  Larry really hit it on the head with his Top Ten List as recounted by Erick Simpson in this recent blog. 

In my book, there are only four reasons you don’t market your business:

  1. Don’t need ANY new business (so you are actually running a hobby and calling it a business).
  2. You don’t know what to do.
  3. You don’t know how to do it.
  4. You choose to do nothing.

Me? I’m signing up for Erick’s Marketing as a service in 2008.  So, what is it for you? 

  1. 2 Responses to “Why We (MSPs) Suck at Marketing - Top Ten List”

  2. Most guys (and gals) I know who’ve started their own technology services business don’t have a marketing background, never really studied it, and didn’t go to B-school. So, it’s no surprise why most *do* suck at marketing.

    The good news is that marketing (and sales) is not rocket science. I dare say that it’s a lot easier to pick up the fundamentals of marketing and sales than it is figuring out the basics of computer and network maintenance.

    Any good basic Marketing or Sales 101 book will tell you everything you need to know… probably skads more than you’d be able to pick up in a half-day webinar.

    Thing of it is that all marketing and sales programs are driven by the same basic principals. The key is in having the discline to execute on what you learn.

    If you are just starting out, having a good coach looking over your shoulder to validate what you do is a good idea. But I would advise against buying into any “cookie cutter” programs with one-size-fits-all letters, template brochures etc.

    The idea of marketing and sales is to *distinguish* yourself from everyone else based on what you uniquely have to offer… not to sell yourself like everyone else.

    By Bob Vogel on Dec 16, 2007

  3. Thanks Bob. For me, great marketing requires three thing:
    A unique message
    Clarity of message
    Repetition of message.
    2 out of 3 is much better than 0 out of 3 for most small IT companies.

    By Mark on Dec 17, 2007

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