Why does Dell keep going to channel events and embarrassing themselves? Last year they went before the same channel VARS and asked if we trusted them (see Spelled Dell or Duh!).
Karl Palachuk reports live from XCHANGE in SoCal that Dell’s basic message (only 6 months after asking if we trust them) is asking if we can overlook the trust issue.
People brought rotten fruit to this presentation.
The basic message was: “OK. We’ve sucked in the past. We promise not to suck in the future. Help us make that transition together. We’re really committed to the Channel. Those two earlier attempts? Let’s forget that and start over.”
I felt sorry for the guy.
So here is the loaded question I pose: Are they sincere in their attempts to create VAR partnerships, or are they sincerely stupid in believing that it can happen. Both?
Of the hundreds SMB IT Pros I talked to in the past 6 months I’ve met only 2 that actually trust Dell. Most that do business with them consider them a necessary evil that they must work with do to lack of competition or client demand. I tell those folks there are way to many options to play the ignorant card. As far as customers, they should be paying you for your trusted advice and not just a hardware transaction. Anyway, that’s another rant all together so please excuse me while I go reboot my PE 840.